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    THE CHALLENGE

    PMG revolutionized the access to to on-demand manufacturing talent, so when they came to us with the idea to rebrand, our team was thrilled to take on the challenge. The directive was simple... they had a name, and our team was tasked with creating a logo that would resonate, a website that would demand attention and an online jobs board that would drive leads. For those who have never been a part of a rebrand, there are a lot of moving parts. They not only needed new brand content, they relied on us to create a myriad of optimized digital tools so their team could continue to thrive well into the future.

    THE SOLUTION

    Creating a unique and memorable logo is no easy task. There are a lot of opinions that factor into the design process, and it's hard to get a group of people to buy into one idea... one final design. After a series of collaborative meetings, concepts and revisions, the Rainmaker Marketing team created a modern logo for FlexTrades that not only commands attention but also fits perfectly into who they are as a company and what helps to make them an industry leader in their space. When the logo was done, the FlexTrades' website and online jobs board were next. By utilizing Rainmaker Marketing's unique design and web development process, our team worked side by side with FlexTrades to create a beautifully optimized website flush with all the SEO properties and functionality a company can hope for. We even delivered a modern online jobs board that will soon be tied directly into Bullhorn and synched back to WordPress with a custom API. That jobs board will serve as a lead-generation machine that will no doubt help the FlexTrades team continue to attract the top-tier manufacturing professionals their clients have come to rely on.

    The Result

    The results are tangible. They are something you can see, interact with and measure. In short, we delivered not only a uniquely awesome logo, we drove home a fully optimized website and helped the team rank organically on top page results for the keywords that matter most to their business. To this day, our creation(s) regularly drive inbound leads back to the FlexTrades family so they can continue to grow the business and put the country's best manufacturing talent to work at client facilities across the United States.

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